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As physical and digital lines continue to blur, digital capabilities and technologies are enabling organizations to further engage and better-serve their customers. Digital differentials will drive customer centricity advantages for IT application leaders supporting CRM and the customer experience.
Table of Contents
- How Digital Impacts the Customer Experience
- How Digital Amplifies the Voice of the Customer
- How Digital Turns Contact Centers Into Engagement Centers
- How Digital Empowers Customers Through Self-Service
- How Digital Expands Business Intelligence
- How Digital Modifies the Requirements for a Technology Partner
- How Digital Drives Integration of Technology and Business in the Contact Center Infrastructure
- How Digital Transforms Marketing Operations
- How Digital Makes Sales Teams More Effective
- How Digital Transforms Sales Performance Measurement
- How Digital Changes the Opportunity to Cash Process
- How Digital Enables a More Personalized Customer Experience
- How Digital Changes Customer Engagement on Social Media
- Customer Experience
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