Assess the Importance and Value of Mobility for Sales Force Automation

Archived Published: 26 September 2014 ID: G00270291


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During Gartner's Webinar on Mobile Selling, we polled attendees regarding their sales organizations' smartphone and tablet use. Sales application managers assessing mobile device effects on SFA projects should focus first on the impact of new SFA opportunities with tangible business impacts.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • Ease of use and access will accelerate sales application managers' adoption of sales force automation applications via mobile smartphones
    • Sales application managers' mobile strategies will need to incorporate smartphone and tablet form factors, because different device forms will serve different purposes
    • iOS leads most North American and EMEA mobile deployments, but, due to BYOD programs, multiple OSs will require SFA application managers to balance device-specific capabilities with multi-OS considerations
    • Sales application managers who deploy mobile SFA applications will significantly improve their business outcomes
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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