Market Guide: Social Analytics for IT Applications Leaders

Analyst(s): Carol Rozwell | Rita L. Sallam | Jenny Sussin
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Summary
This analysis profiles 17 vendors of tools used to analyze interactions on public-facing social media. IT leaders can use this guide to gain an understanding of the social analytics landscape and vendor-specific functionality.
Table of Contents
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Market Definition
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Market Direction
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Market Analysis
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Information Sources Analyzed
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Analysis Techniques
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Routing and Alerts
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Application Delivery Models
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Pricing
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Information Sources Analyzed
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Representative Vendors
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Adobe
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Attensity
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Brandwatch
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Clarabridge
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Crimson Hexagon
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Decisyon
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Geofeedia
- IBM
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Linkfluence
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NetBase
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salesforce.com
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Simplify360
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Simply Measured
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Socialbakers
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Synthesio
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Tracx
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Visible Technologies
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Market Notes
- mBlast
- SAS
- Vocanic
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Adobe
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Market Recommendations
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Gartner Recommended Reading