Magic Quadrant for Digital Marketing Hubs

Archived Published: 16 December 2014 ID: G00262674

Analyst(s): | |

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CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub.

Table of Contents

  • Market Definition/Description
    • Target Audience
    • The Need for a New Category
    • Definition
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • Conversant
      • DataXu
      • HP
      • IBM
      • IgnitionOne
      • Infor
      • Marketo
      • MediaMath
      • Neustar
      • Oracle
      • Rocket Fuel ([x+1])
      • Salesforce
      • Sitecore
      • Teradata
      • Turn
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • Acxiom
      • Cake
      • eBay Enterprise
      • HubSpot
      • Kenshoo
      • Marin Software
      • RedPoint
      • SAP
      • SAS
      • Tealium
      • Webtrends
  • Inclusion and Exclusion Criteria
    • Critical Capabilities
    • Revenue
    • Integration and Extensibility
    • Global Reach and Staffing
    • New Customers
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
    • The Need for a Holistic Approach
    • Category Volatility
  • Market Overview
    • Diversified Software Providers
    • Programmatic Ad Tech Providers
    • Analytics and Marketing Operations Providers
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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