Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing


Archived Published: 23 January 2015 ID: G00271490

Analyst(s):

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Summary

SaaS-based predictive analytics applications are helping B2B salespeople and marketers more effectively generate demand and win deals. IT application leaders must understand the dynamics of this emerging and rapidly growing category and identify providers that can support the business units.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • 6sense
    • C9
    • FirstRain
    • Fliptop
    • Gainsight
    • Infer
    • InsideSales.com
    • Lattice Engines
    • Leadspace
    • Mintigo
    • Model N
    • Pros
    • SalesPredict
    • TopOPPS
    • Zilliant
  • Market Recommendations
  • Gartner Recommended Reading
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