Market Guide for Digital Personalization Engines


Archived Published: 07 April 2015 ID: G00262995

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Summary

Here, we profile 36 vendors' personalization engines, which engage individuals online with personalized experiences. IT and digital commerce leaders can use this guide to gain an understanding of the personalization engine vendor landscape for commerce and to identify vendor-specific functionality.

Table of Contents

  • Market Definition
  • Market Direction
    • Personalization Engine Functionality
      • Analytics
      • Data
  • Market Analysis
    • What Constitutes a Digital Personalization Engine
    • What Does Not Constitute a Personalization Engine
  • Product Description
    • Personalization Engine Product Modules
      • Primary Product Modules
      • Marketing Modules
  • Representative Vendors
    • 4-Tell ( www.4-tell.com )
    • Acquia ( www.acquia.com )
    • Adobe ( www.adobe.com )
    • Barilliance ( www.barilliance.com )
    • Baynote ( www.baynote.com )
    • BloomReach ( www.bloomreach.com )
    • Blueknow ( www.blueknow.com )
    • Boxever ( www.boxever.com )
    • BySide ( www.byside.com )
    • Certona ( www.certona.com )
    • Dynamic Yield ( www.dynamicyield.com )
    • Flytxt ( www.flytxt.com )
    • IBM (www-03.ibm.com/software/products/en/category/real-time-personalization )
    • IgnitionOne ( www.ignitionone.com )
    • EdgeVerve Systems ( www.infosys.com/interactedge )
    • Kitewheel (formerly Provenir) ( www.kitewheel.com )
    • Marketo ( www.marketo.com )
    • Maxymiser ( www.maxymiser.com )
    • Monetate ( www.monetate.com )
    • MyBuys ( www.mybuys.com )
    • NectarOM ( www.nectarom.com )
    • NGData ( www.ngdata.com )
    • Nosto ( www.nosto.com )
    • Optimizely ( www.optimizely.com )
    • Oracle ( www.oracle.com/index.html )
    • Peerius ( www.peerius.com )
    • prudsys ( www.prudsys.com )
    • Qubit ( www.qubitproducts.com )
    • RichRelevance ( www.richrelevance.com )
    • Sailthru ( www.sailthru.com )
    • Salesforce ( www.salesforce.com )
    • SAP ( www.sap.com )
    • SAS ( http://www.sas.com/en_us/home.html )
    • Strands ( http://strands.com )
    • Syntasa ( www.syntasa.com )
    • WibiData ( www.wibidata.com )
  • Market Recommendations
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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