How to Build Segments and Personas for Digital Marketing


Archived Published: 01 May 2015 ID: G00265864

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Summary

Smart segments and personas are essential allies in the march toward personalized customer experiences and precise media and content targeting. Digital marketers and analysts can use this research to arm themselves with the basics.

Table of Contents

  • Introduction
  • Analysis
    • Define Goal
    • Collect Data
    • Build Segments
    • Clustering Segmentation
    • Develop Personas
    • What to Do Next
  • Gartner Recommended Reading
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