Market Trends: Video Analytics See Step Change to Smarter Cloud Solutions

Archived Published: 18 June 2015 ID: G00276779

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People and organizations are inundated by video, from surveillance images to media content and home videos. Video analytics technologies that make sense of that data are undergoing a step change in functionality. Marketing managers must position their investments and messaging accordingly.

Table of Contents

  • Introduction
    • Security/Surveillance
    • Retail
    • Theft, Fraud and Loss Prevention
    • Video Stream Access Demographic Analysis
    • Video Advertising/Marketing Analytics
    • Video Analytics for Customer Research/Consumer Insight
  • Market Trend
    • Video Analytics Demand Is Becoming Pervasive
      • Expanding Range of Vertical Applications
      • Shift to Cloud
      • Technology Improvements
      • Consumerization
      • Expected Market Consolidation and Further Partnerships
  • Contrarian View
    • It Is (Still) All Hype
      • Consumer Privacy Laws Slow Video Analysis
  • Vendors to Watch
  • Gartner Recommended Reading
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