Drive B2B Revenue Growth With B2C Digital Commerce Best Practices


Archived Published: 19 June 2015 ID: G00271633

Analyst(s):

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Summary

B2B marketers can borrow techniques from B2C digital commerce to create more relevant and responsive experiences for today's business buyers. Take the steps outlined in this research to support a customer-first mindset to accelerate revenue growth in B2B digital commerce.

Table of Contents

  • Introduction
  • Analysis
    • Adapt Strategies Used in B2C Commerce to Inform and Influence B2B Buyer Behaviors During the Purchase Journey
      • Where B2B and B2C Marketing Tactics Differ
      • B2B Marketers Must Make Mobile Commerce a Priority
      • B2B Marketers Should Engage in Commerce Strategic Planning
    • Apply B2C Techniques to B2B Commerce That Emphasize Consistent and Simplified Customer Experiences Across Channels
    • Prioritize the Business Segment and Top Commerce Marketing Tactics That Will Bring the Most Value to the Business and Your Customers
      • Prioritizing for Personas or Segments
      • Prioritizing B2C and B2B Commerce Capabilities
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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