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B2B marketers can borrow techniques from B2C digital commerce to create more relevant and responsive experiences for today's business buyers. Take the steps outlined in this research to support a customer-first mindset to accelerate revenue growth in B2B digital commerce.
Table of Contents
Adapt Strategies Used in B2C Commerce to Inform and Influence B2B Buyer Behaviors During the Purchase Journey
- Where B2B and B2C Marketing Tactics Differ
- B2B Marketers Must Make Mobile Commerce a Priority
- B2B Marketers Should Engage in Commerce Strategic Planning
Apply B2C Techniques to B2B Commerce That Emphasize Consistent and Simplified Customer Experiences Across Channels
Prioritize the Business Segment and Top Commerce Marketing Tactics That Will Bring the Most Value to the Business and Your Customers
- Prioritizing for Personas or Segments
- Prioritizing B2C and B2B Commerce Capabilities
- Adapt Strategies Used in B2C Commerce to Inform and Influence B2B Buyer Behaviors During the Purchase Journey
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