Competitive Landscape: Public Cloud Business Application Marketplaces, 2015

Foundational Refreshed: 21 February 2017 | Published: 14 July 2015 ID: G00262514

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These marketplaces show promise as an additional route to market for cloud service providers, while lowering the barriers to entry for new nonconventional entrants. Service-line managers and strategic planners can use this research to understand the market's broad parameters and participants.

Table of Contents

  • Analysis
    • Market Definition
    • Market Attributes
    • Market Drivers
      • Consumerization of IT
      • Growth in SaaS
      • Growth in Spending by Business Buyers
      • Improved Pricing
    • Market Inhibitors
      • Cloud Service Adoption Challenges
      • Operational Challenges
    • Competitive Situation and Trends
      • Application Bundling
      • Context, Data and Analytic Services
      • Support for Hybrid Cloud Environments
      • Support for Application Componentization
      • Platform as a Service
      • Marketplace Analytics
      • Intelligent Recommendation Engines
      • Vertical and Other Specialized Marketplaces
    • Market Players
    • The Future of Competition
    • Competitive Profiles
      • 9 Spokes International
      • Amazon AWS Marketplace
      • AppDirect
      • BCSG
      • Comcast Business Upware
      • Credit Agricole CAStore
      • Deutsche Telekom Business Marketplace
      • DiscoverCloud
      • Google Apps Marketplace
      • IBM Cloud Marketplace
      • InfoStreet SkyDesktop and SkyAppMarket
      • Intuit QuickBooks
      • Jamcracker
      • Microsoft Azure Marketplace
      • NetSuite
      • Odin Service Automation
      • Oracle Cloud Marketplace
      • SaaSMAX
      • Salesforce AppExchange
      • SAP Store
      • Singtel myBusiness
      • Staples App Center
      • Zendesk Apps Marketplace
      • Zoho Marketplace
    • References and Methodology
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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