Competitive Landscape: Public Cloud Business Application Marketplaces, 2015

Archived Published: 14 July 2015 ID: G00262514

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These marketplaces show promise as an additional route to market for cloud service providers, while lowering the barriers to entry for new nonconventional entrants. Service-line managers and strategic planners can use this research to understand the market's broad parameters and participants.

Table of Contents

  • Analysis
    • Market Definition
    • Market Attributes
    • Market Drivers
      • Consumerization of IT
      • Growth in SaaS
      • Growth in Spending by Business Buyers
      • Improved Pricing
    • Market Inhibitors
      • Cloud Service Adoption Challenges
      • Operational Challenges
    • Competitive Situation and Trends
      • Application Bundling
      • Context, Data and Analytic Services
      • Support for Hybrid Cloud Environments
      • Support for Application Componentization
      • Platform as a Service
      • Marketplace Analytics
      • Intelligent Recommendation Engines
      • Vertical and Other Specialized Marketplaces
    • Market Players
    • The Future of Competition
    • Competitive Profiles
      • 9 Spokes International
      • Amazon AWS Marketplace
      • AppDirect
      • BCSG
      • Comcast Business Upware
      • Credit Agricole CAStore
      • Deutsche Telekom Business Marketplace
      • DiscoverCloud
      • Google Apps Marketplace
      • IBM Cloud Marketplace
      • InfoStreet SkyDesktop and SkyAppMarket
      • Intuit QuickBooks
      • Jamcracker
      • Microsoft Azure Marketplace
      • NetSuite
      • Odin Service Automation
      • Oracle Cloud Marketplace
      • SaaSMAX
      • Salesforce AppExchange
      • SAP Store
      • Singtel myBusiness
      • Staples App Center
      • Zendesk Apps Marketplace
      • Zoho Marketplace
    • References and Methodology
  • Gartner Recommended Reading
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