Hype Cycle for Digital Commerce, 2015

Archived Published: 27 July 2015 ID: G00277703


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Enterprises use digital commerce as a key way to develop relationships with customers and drive revenue. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market, and understand their maturity and business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • IMC-Enabled, Packaged CRM Applications
      • Customer Engagement Hub
      • Customer Journey Analytics
      • IMC-Enabled, Packaged ERP/CPM Applications
      • Social Co-Browsing
      • Video Chat for Customer Service
    • At the Peak
      • Augmented Reality in Retail
      • Big Data Analytics for Customer Intelligence
      • Mobile Commerce
      • Subscription Billing
      • UXPs
      • Customer-Centric Web and Mobile Technologies
      • Tag Management
      • Internet of Things
      • Responsive Design
      • Web Real-Time Communications
    • Sliding Into the Trough
      • Virtual Customer Assistants
      • Digital Coupons for E-Commerce
      • E-Invoicing
      • Social Commerce for Multichannel Retail
      • Social for CRM: Social Feedback Management
      • Knowledge Management for Customer Service
      • Personalization Engines
      • Enterprise Feedback Management
      • Content Analytics
      • Application Performance Monitoring
      • Configure, Price, Quote Application Suites
      • Price Optimization and Management
      • Mobile Web Apps
    • Climbing the Slope
      • Cloud/Web Platforms
      • Digital Commerce SaaS
      • Distributed Order Management
      • MDM of Customer Data
      • Integration Brokerage
      • 2D Bar Code Marketing
    • Entering the Plateau
      • Fraud Detection
      • E-Payment Gateway
      • Mobile POS
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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