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In this research, we introduce Strategic Benefits Realization, a Gartner methodology for increasing yields on investments in growth and transformation that involve IT, and discuss the use of this approach in the midmarket business.
Table of Contents
SBR Focuses on a Few Key Leverage Points in the Cycle of Investment Selection and Execution to Reduce Waste and Drive Yields Up
SBR Is the Culmination of Five Years of Research Into How and Why Enterprises Use IT Successfully
SBR Enables the Portfolio of Initiatives That Is Supported by IT to Function as a Strategic Forecasting System
- SBR Creates Context That Enables Measurement of Initiative Outcomes
SBR Is Needed in Many Enterprises Right Now
SBR Is About Coherent Execution of Strategy, Not the Content of Strategy
- SBR Focuses on a Few Key Leverage Points in the Cycle of Investment Selection and Execution to Reduce Waste and Drive Yields Up
Gartner Recommended Reading