Maturity Model for Social Marketing


Archived Published: 17 September 2015 ID: G00280375

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Summary

Social marketing programs are expected to contribute to marketing and business performance. Marketers can use this model to determine where they are on the social marketing maturity scale, and what is needed for greater business impact.

Table of Contents

  • Introduction
  • Analysis
    • Level 1: Share and Monitor
      • What to Do to Reach the Next Level
    • Level 2: Engage
      • What to Do to Reach the Next Level
    • Level 3: Integrate
      • What to Do to Reach the Next Level
    • Level 4: Elevate
      • What to Do to Reach the Next Level
    • Level 5: Optimize
      • What to Do to Maintain This Level
  • Gartner Recommended Reading
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