Take Digital to the Core — Remaster Your Leadership Using Six Personas to Win in Digital Business

Archived Published: 05 October 2015 ID: G00291823

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Digital business doesn't just disrupt markets. It disrupts tried-and-true management behaviors as well. CIOs and C-level executives can use six personas to remaster their leadership style to be fit for the challenges of digital business.

Table of Contents

  • Analysis
    • How Unconscious Bias Creates Digital Business Leadership Blind Spots
    • Use the Personas to Remaster Your Leadership
      • Critically Assess Leadership Context Identifying Gaps and Target Personas
      • Balance the Personas You Need Across the Leadership Team
    • Introducing the Six Personas of Digital Business Leaders
    • Find and Amplify the Needed Digital Business Behaviors Inside You
      • Ignite an Adventurer's Zeal to Inspire a Digital Business Quest
      • Utilize an Ambassador's Persuasion to Bring Others Along Your Digital Business Journey
      • Harness the Power of Clarity to Focus Energy on What Is Most Digitally Important
      • Educate Using Immersive Learning to Help Others Grasp the Digital Business Opportunity
      • Remake Yourself as an Attractor to Draw in the Most Relevant Talent and Ideas
      • Remap Terrain as a Modern-Day Cartographer to Deliver Winning Digital Business Capabilities
  • Gartner Recommended Reading
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