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Event-triggered marketing, the process of identifying, prioritizing, categorizing, monitoring, optimizing and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment.
Table of Contents
Step No. 1: Identify and Prioritize Events
Step No. 2: Categorize Identified Events Into Fixed and Variable Triggers
- Fixed Event Triggers
- Variable Event Triggers
- Leading and Lagging Event Triggers
Step No. 3: Monitor Events
Step No. 4: Optimize Event-Triggered Marketing
Step No. 5: Execute Events
- Step No. 1: Identify and Prioritize Events
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