New to Gartner?
Register with us for FREE access to this research document.REGISTER NOW
The use of social networking offers technology sellers an additional path to connect with customers. Providers should use their social efforts to improve preparation and uncover customer insights, to provide more value when engaging, so improving the customer experience.
Table of Contents
Great Social Sellers Focus on Preparation
Use Social to Connect and Engage — Not Explicitly Sell
Don't Sacrifice on Governance and Training
- Great Social Sellers Focus on Preparation
Gartner Recommended Reading