Market Guide: Social Analytics Applications for IT Leaders

Archived Published: 26 October 2015 ID: G00279553


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This analysis profiles 13 vendors of tools used to analyze interactions on public-facing social media. IT leaders can use this guide to gain an understanding of the social analytics landscape and vendor-specific functionality.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
    • Information Sources Analyzed
    • Analysis Techniques
    • Application Delivery Models
    • Pricing
  • Representative Vendors
    • Brandwatch
    • Clarabridge
    • Crimson Hexagon
    • Geofeedia
    • NetBase Solutions
      • Oracle
    • Salesforce
    • Simply Measured
    • Socialbakers
    • Synthesio
    • Sysomos
    • Talkwalker
    • Tracx
  • Market Recommendations
  • Appendix
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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