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IBM has an established data center brand, and new technology and investments offer opportunities, but its focus on seizing these in the face of commoditization has disrupted its business. By analyzing its approach, data center provider product leaders can develop effective go-to-market strategies.
Table of Contents
- Coping With Change
- Shift in PureSystems Strategy
Recommendations for Partners and/or Competitors
Implication for IBM
- SWOT Analysis
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