Digitalization Is Shaping the Future of Web Content Management

Archived Published: 21 December 2015 ID: G00290743

Analyst(s): |

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


Digitalization is dramatically changing the role of Web content management (WCM). IT application leaders in charge of WCM need to understand this change, the accompanying trends in the WCM market and the implications for their organizations โ€” particularly with regard to digital transformation.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • Digitalization is increasingly becoming a strategic imperative, forcing IT application leaders to consider WCM to help drive not only their "Web strategy," but also their overall digital strategy
    • Because customer-centric thinking is now essential to achieving organizational goals, IT application leaders will need to make greater investments in WCM and shift their focus from creating "Web pages" to delivering the best "next digital experience"
    • The inevitable complexity required to deliver these digital experiences will lead IT application leaders to treat WCM less as a silo and more as a component in a broader solution landscape
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more