Magic Quadrant for Digital Marketing Hubs

Archived Published: 05 January 2016 ID: G00273467

Analyst(s): | | |

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Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity.

Table of Contents

  • Market Definition/Description
    • Target Audience
    • Definition
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • DataXu
      • Epsilon (Conversant)
      • Experian Marketing Services
      • IBM
      • IgnitionOne
      • Kitewheel
      • Krux
      • Marin Software
      • Marketo
      • MediaMath
      • Neustar
      • Nielsen (eXelate)
      • Oracle
      • RedPoint
      • Rocket Fuel
      • Salesforce
      • Sitecore
      • Sizmek
      • Teradata
      • Turn
      • Zeta Interactive
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • Acxiom
      • AudienceScience
      • Cake
      • Ensighten
      • HubSpot
      • Infor
      • Kenshoo
      • Lotame
      • Pegasystems
      • SAP
      • SAS
      • Tealium
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • Diversified Software Providers
    • Programmatic Ad Tech Providers
    • Analytics and Marketing Service Providers
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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