Market Guide for Augmented Reality

Archived Published: 20 January 2016 ID: G00276029

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Augmented reality solutions are poised for rapid growth, empowered by the IoT, digital business and next-gen smartphones. Strategic planners at device providers and application developers need to be careful with partnerships as the market consolidates around platforms.

Table of Contents

  • Market Definition
  • Market Direction
    • Consumer AR
    • Business AR
    • Market Trends
      • Devices and Applications
      • Consolidation and Specialization
    • Market Indicators
    • Market Inhibitors
  • Market Analysis
    • Tools to Deploy and/or Maintain the AR Solution
    • Expertise in Context-Aware and Smart Machines
    • Be a Digital Business Enabler
  • Representative Vendors
    • Aurasma
      • Strengths
      • Challenges
    • Blippar
      • Strengths
      • Challenges
    • Catchoom
      • Strengths
      • Challenges
    • Daqri
      • Strengths
      • Challenges
    • Kudan
      • Strengths
      • Challenges
    • Wikitude
      • Strengths
      • Challenges
    • Changes to 2015 Vendors to Watch
      • Apple (Metaio)
      • Total Immersion (TryLive)
      • PTC (Vuforia)
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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