Market Guide for Augmented Reality


Archived Published: 20 January 2016 ID: G00276029

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Summary

Augmented reality solutions are poised for rapid growth, empowered by the IoT, digital business and next-gen smartphones. Strategic planners at device providers and application developers need to be careful with partnerships as the market consolidates around platforms.

Table of Contents

  • Market Definition
  • Market Direction
    • Consumer AR
    • Business AR
    • Market Trends
      • Devices and Applications
      • Consolidation and Specialization
    • Market Indicators
    • Market Inhibitors
  • Market Analysis
    • Tools to Deploy and/or Maintain the AR Solution
    • Expertise in Context-Aware and Smart Machines
    • Be a Digital Business Enabler
  • Representative Vendors
    • Aurasma
      • Strengths
      • Challenges
    • Blippar
      • Strengths
      • Challenges
    • Catchoom
      • Strengths
      • Challenges
    • Daqri
      • Strengths
      • Challenges
    • Kudan
      • Strengths
      • Challenges
    • Wikitude
      • Strengths
      • Challenges
    • Changes to 2015 Vendors to Watch
      • Apple (Metaio)
      • Total Immersion (TryLive)
      • PTC (Vuforia)
  • Market Recommendations
  • Gartner Recommended Reading
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