Magic Quadrant for Marketing Resource Management


Archived Published: 08 February 2016 ID: G00274973

Analyst(s):

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Summary

This Magic Quadrant evaluates vendors of applications that support the management of marketing resources, such as people, plans, budgets, projects, tasks, assets and branded content. It will help IT leaders work with marketing leaders to find an MRM solution.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • BrandMaker
      • BrandSystems
      • Capital ID
      • Code Worldwide
      • Direxxis
      • Elateral
      • IBM
      • Infor
      • MarcomCentral
      • Microsoft
      • Saepio
      • SAP
      • SAS
      • Teradata
      • Wedia
      • Workfront
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
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