Magic Quadrant for Marketing Resource Management

Archived Published: 08 February 2016 ID: G00274973

Analyst(s): Kimberly Collins

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Summary

This Magic Quadrant evaluates vendors of applications that support the management of marketing resources, such as people, plans, budgets, projects, tasks, assets and branded content. It will help IT leaders work with marketing leaders to find an MRM solution.

Market Definition/Description
Magic Quadrant
- Vendor Strengths and Cautions
  - BrandMaker
  - BrandSystems
  - Capital ID
  - Code Worldwide
  - Direxxis
  - Elateral
  - IBM
  - Infor
  - MarcomCentral
  - Microsoft
  - Saepio
  - SAP
  - SAS
  - Teradata
  - Wedia
  - Workfront
- Vendors Added and Dropped
  - Added
  - Dropped
Inclusion and Exclusion Criteria
Evaluation Criteria
- Ability to Execute
- Completeness of Vision
- Quadrant Descriptions
  - Leaders
  - Challengers
  - Visionaries
  - Niche Players
Context
Market Overview
Gartner Recommended Reading

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Magic Quadrant for Marketing Resource Management

Analyst(s): Kimberly Collins

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Summary

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