Market Guide for CRM in Pharma and Biotech

Archived Published: 18 March 2016 ID: G00291876


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The CRM vendor landscape for pharma CRM can be divided into major global players, regional solution offerings, and niche software and service companies. This year's Market Guide explores these layers within the context of the industry trend to increase and optimize digital engagement with doctors.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
    • Feature and Functionality Categories
    • Additional Considerations
  • Representative Vendors
    • Changes to Vendor Profiles
    • Representative Vendors of CRM in Pharma and Biotech
      • Aurea
      • Cirrius
      • Close-Up International
      • IMS Health
      • Infonis International
      • Interactive Medica
      • Ivy
      • Media-Soft
      • Pharmony Services
      • Pitcher
      • Prolifiq Software
      • Skura
      • StayinFront
      • Synergistix
      • Trueblue
    • Veeva Systems
      • Other Vendors
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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