Magic Quadrant for Global Digital Marketing Agencies


Archived Published: 22 March 2016 ID: G00273473

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Summary

As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Accenture Interactive
      • AKQA
      • Cognizant
      • Deloitte Digital
      • DigitasLBi
      • FCB
      • Havas Worldwide
      • IBM Interactive Experience
      • iCrossing
      • Isobar
      • Mirum
      • MRM//McCann
      • OgilvyOne Worldwide
      • Possible
      • PwC Digital Services
      • Razorfish
      • R/GA
      • SapientNitro
      • VML
      • Wieden+Kennedy
      • Wunderman
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • The Traditional Agency Model Is Broken
    • Agility Reigns
    • What's Next?
    • Agencies to Watch
  • Gartner Recommended Reading
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