Magic Quadrant for Global Digital Marketing Agencies

Archived Published: 22 March 2016 ID: G00273473

Analyst(s): | | |

Purchase this Document

Price: $1,995.00 USD (PAGES: 26)

To purchase this document, you will need to register or sign in above.


As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Accenture Interactive
      • AKQA
      • Cognizant
      • Deloitte Digital
      • DigitasLBi
      • FCB
      • Havas Worldwide
      • IBM Interactive Experience
      • iCrossing
      • Isobar
      • Mirum
      • MRM//McCann
      • OgilvyOne Worldwide
      • Possible
      • PwC Digital Services
      • Razorfish
      • R/GA
      • SapientNitro
      • VML
      • Wieden+Kennedy
      • Wunderman
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • The Traditional Agency Model Is Broken
    • Agility Reigns
    • What's Next?
    • Agencies to Watch
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 855-515-4486 or contact us

to become a Gartner client.