Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
Employee advocacy programs are increasing in popularity among social media marketers seeking new ways to distribute content organically. Done well, they can amplify social marketing and sales efforts while improving employee engagement.
Table of Contents
Focus on Employee Engagement First
Have a Training and Compliance Plan in Place
Curate a Diverse Stream of Content
- Focus on Employee Engagement First
Gartner Recommended Reading