Create an Employee Advocacy Program That Works


Published: 28 March 2016 ID: G00297183

Analyst(s):

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Summary

Employee advocacy programs are increasing in popularity among social media marketers seeking new ways to distribute content organically. Done well, they can amplify social marketing and sales efforts while improving employee engagement.

Table of Contents

  • Introduction
  • Analysis
    • Focus on Employee Engagement First
    • Have a Training and Compliance Plan in Place
    • Curate a Diverse Stream of Content
  • Case Study
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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