Market Trends: Unification of the User Experience Platform Marketplace

Archived Published: 31 March 2016 ID: G00291848

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The user experience platform is key to acquire and retain new customers, and strategic planners should provide guidance to help customers move from a purely technology-led to a strategically business-driven implementation of the UXP.

Table of Contents

  • Introduction
    • Technological Innovation
  • Market Trend
    • Changing Marketplace for User Experience
    • UXPs Are Experiencing Solid Traction
    • Capitalizing on User Experience Platform Demand
    • Market Trend: Supply and Demand Structures for UXP
      • Market Size
      • Supply Side
      • Demand Side
    • Technology Trend: Moving to Digital by Default
  • Contrarian View
    • User Experience Trends May Be Derailed by User Preferences
  • Vendors to Watch
  • Gartner Recommended Reading
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