Virtual Reality: What Marketers Need to Know Now


Archived Published: 14 April 2016 ID: G00298998

Analyst(s):

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Summary

With the launch of high-profile VR hardware and distribution platforms, virtual reality is now a tangible reality for marketing leaders. Follow a cautious, organized and disciplined approach to avoid mistakes and determine if and how your brand can benefit from investments in VR.

Table of Contents

  • Analysis
    • Understand the Current State of Virtual Reality
    • GAME UP to Develop a Smart VR Strategy
      • What to Do Next
  • Gartner Recommended Reading
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