Magic Quadrant for Multichannel Campaign Management


Archived Published: 14 April 2016 ID: G00277690

Analyst(s): | | |

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Summary

In 2015, the Leaders Adobe, Salesforce and Oracle made gains in both vision and execution. Teradata and SDL put their marketing offerings up for sale, amid a red ocean of competition.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • AgilOne
      • Experian
      • IBM
      • Listrak
      • Marketo
      • Microsoft
      • Oracle
      • Pegasystems
      • Pitney Bowes
      • RedPoint
      • Salesforce
      • SAP
      • SAS
      • SDL
      • Selligent
      • Sitecore
      • Teradata
      • Zeta Interactive
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
    • Functions
    • Digital Marketing Capability
    • Market Presence, Momentum and Viability
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
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