New to Gartner?
Register with us for FREE access to this research document.REGISTER NOW
This document aggregates and consolidates Gartner research on four key elements of retail transformation in the age of digital business, and on the role of the chief information officer in supporting and leading that transformation.
Table of Contents
Customer-Led Digital Business
Customer-Centric Merchandising and Marketing
Loyalty and Retention
Critical Channel Operations
- Customer-Led Digital Business
Gartner Recommended Reading