Hype Cycle for Digital Commerce, 2016


Archived Published: 07 July 2016 ID: G00290527

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Summary

Enterprises use digital commerce as a key way to acquire customers, develop relationships and drive revenue. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market, and understand their maturity and business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Thing Commerce
      • Consumer Messaging Applications for CRM
      • IMC-Enabled, Packaged CRM Applications
      • Customer Engagement Hub
    • At the Peak
      • Customer Journey Analytics
      • Recurring Revenue Management
      • Video Chat for Customer Service
      • Augmented Reality in Retail
      • DXPs (formerly UXPs)
      • Shoppable Media
      • Analytics for Customer Intelligence
      • Mobile Commerce
      • Tag Management
      • Web Real-Time Communications
    • Sliding Into the Trough
      • Recorded Video Customer Service
      • Responsive Design
      • Virtual Customer Assistants
      • Digital Coupons for Digital Commerce
      • Personalization Engines
      • Social for CRM: Social Feedback Management
      • Enterprise Feedback Management
      • Knowledge Management for Customer Service
      • CPQ Application Suites
      • Loyalty Management Systems
      • Price Optimization and Management for B2B
    • Climbing the Slope
      • Distributed Order Management
      • MDM of Customer Data
      • Digital Commerce SaaS
      • Integration Brokerage
    • Entering the Plateau
      • Fraud Detection
      • Mobile POS
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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