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Non-IT business people have become empowered to make IT purchasing decisions more than ever before. Gartner's collection of business buyer research provides business leaders in technology and service providers with the insight required to adapt go-to-market strategies to this new buying reality.
Table of Contents
Business Buyer Rules of Engagement: Change Your Go-to-Market Approach
Business Value Exists in an Industry Context
- Business Buyer Rules of Engagement: Change Your Go-to-Market Approach
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