Critical Capabilities for Multichannel Campaign Management


Archived Published: 21 July 2016 ID: G00282013

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Summary

This year, MCCM vendors strengthened their offerings with advanced analytics, event processing infrastructure and connections to programmatic advertising. As the complexity of MCCM engagements grow, marketers must weigh the risks of emerging tactics against their potential reward.

Table of Contents

  • What You Need to Know
  • Analysis
    • Critical Capabilities Use-Case Graphics
    • Vendors
      • Adobe
      • AgilOne
      • Experian
      • IBM
      • Listrak
      • Marketo
      • Microsoft
      • Oracle
      • Pegasystems
      • Pitney Bowes
      • RedPoint
      • Salesforce
      • SAP
      • SAS
      • SDL
      • Selligent
      • Sitecore
      • Teradata
      • Zeta Interactive
    • Context
    • Product/Service Class Definition
    • Critical Capabilities Definition
      • Multidimensional Segmentation
      • Campaign Workflow
      • Predictive Analytics
      • Event Triggering
      • Real-Time Decisioning
      • Content Marketing
      • Social Marketing
      • Ad Management
      • Email Marketing
      • Mobile Marketing
    • Use Cases
      • Campaign Creation
      • Campaign Orchestration
      • Campaign Execution
      • Campaign Measurement
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion Criteria
    • Functions
    • Digital Marketing Capability
    • Market Presence, Momentum and Viability
    • Critical Capabilities Rating
  • Gartner Recommended Reading
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