What's Hot in Digital Commerce Marketing, 2016


Published: 12 August 2016 ID: G00308847

Analyst(s):

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Summary

As marketing becomes more accountable to revenue growth, marketing leaders responsible for digital commerce must align strategy to relevant trends and profitable best practices. Use this analysis of key trends to plan, prioritize and deliver compelling customer engagement.

Table of Contents

  • Analysis
    • Connected Commerce
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Augmented Commerce
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Customer Lifetime Value
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Personalization
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Shoppable Content/Media
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Mobile Payments
      • Definition
      • Why It's Hot
      • What We're Seeing
  • Gartner Recommended Reading
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