Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing

Archived Published: 07 September 2016 ID: G00303128


Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


SaaS-based predictive analytics applications are helping B2B salespeople and marketers improve win rates, deal velocity and size. IT application leaders must understand the dynamics of this emerging and rapidly growing category and identify providers that can support these business units.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • 6sense
    • Aviso
    • BRIDGEi2i
    • BrightTarget
    • Clari
    • Datanyze
    • DxContinuum
    • Entytle
    • EverString
    • GrowthIntel
    • IKO System
    • Infer
    • Lattice Engines
    • Leadspace
    • MarianaIQ
    • Mintigo
    • MRP
    • Radius
    • SalesChoice
    • TopOPPS
    • Zilliant
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 800 213 4848 or contact us

to become a Gartner client.