Magic Quadrant for CRM Lead Management


Archived Published: 06 September 2016 ID: G00290875

Analyst(s): | |

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Summary

The market for CRM lead management applications continues to grow, evolve and mature. This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Act-On
      • Adobe
      • bpm'online
      • CallidusCloud
      • CRMNEXT
      • HubSpot
      • IBM
      • Impartner
      • Marketo
      • Microsoft
      • MMIT
      • Oracle
      • Pegasystems
      • Salesforce
      • Salesfusion
      • SugarCRM
      • Zoho
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
    • Inclusion Criteria: Company
    • Inclusion Criteria: Technology
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
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