Competitive Landscape: Virtual Personal Assistants, 2016

Archived Published: 20 September 2016 ID: G00300519

Analyst(s): | | |

Purchase this Document

Price: $1,295.00 USD (PAGES: 14)

To purchase this document, you will need to register or sign in above.


By channeling attention and making decisions on behalf of their users, virtual personal assistants will have enormous power to make or break businesses. Strategic planners at device manufacturers need a plan to make, buy or partner with other VPA technology companies.

Table of Contents

  • Analysis
    • Competitive Situation and Trends
      • VPAs — Success and Roadblocks
      • VPAs in the Post-App Era
    • Market Players
      • Why Big Is Better
    • The Future of Competition
      • Devices Will Remain the Key to a VPA's Success
      • VPAs and the Zero-Screen Scenario
    • Competitive Profiles
      • Amazon's Alexa
      • Apple's Siri
      • Baidu's Duer
      • Facebook's M
      • Google's Google Now
      • Microsoft's Cortana
      • Viv
    • References and Methodology
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 800 213 4848 or contact us

to become a Gartner client.