Competitive Landscape: Virtual Personal Assistants, 2016


Archived Published: 20 September 2016 ID: G00300519

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Summary

By channeling attention and making decisions on behalf of their users, virtual personal assistants will have enormous power to make or break businesses. Strategic planners at device manufacturers need a plan to make, buy or partner with other VPA technology companies.

Table of Contents

  • Analysis
    • Competitive Situation and Trends
      • VPAs — Success and Roadblocks
      • VPAs in the Post-App Era
    • Market Players
      • Why Big Is Better
    • The Future of Competition
      • Devices Will Remain the Key to a VPA's Success
      • VPAs and the Zero-Screen Scenario
    • Competitive Profiles
      • Amazon's Alexa
      • Apple's Siri
      • Baidu's Duer
      • Facebook's M
      • Google's Google Now
      • Microsoft's Cortana
      • Viv
    • References and Methodology
  • Gartner Recommended Reading
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