Using Algorithmic Retailing to Drive Competitive Advantage


Published: 21 September 2016 ID: G00310307

Analyst(s): |

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online

Summary

Retailers gain competitive advantage through the application of algorithms that reduce costs and grow top-line revenue. CIOs can use this research to identify use cases that will improve business performance in the unified commerce retail marketplace.

Table of Contents

  • Analysis
    • Big Data Abounds, but Its True Impact on Business Results Has Thus Far Been Less Than Was Anticipated, Reinforcing the Need for an Algorithmic Approach
    • A Foundational Framework Is Required to Maximize Algorithms
    • Algorithmic Use Cases Are Emerging, Yielding Results for Aggressive Retailers
      • Cost of Goods Sold
      • General and Administrative
      • Labor
    • Recommendations
    • Appendix
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more