Magic Quadrant for Digital Marketing Analytics


Archived Published: 05 October 2016 ID: G00292362

Analyst(s): | | | |

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Summary

CMOs and other marketing leaders are asking their analytics teams to provide unified, cross-channel insights that span a wide range of marketing and advertising activities. Digital marketing analytics providers continue to expand the scope and capabilities of their products.

Table of Contents

  • Market Definition/Description
    • Target Audience
    • Definition
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • AgilOne
      • AOL
      • Google
      • IBM
      • Neustar
      • OptiMine Software
      • Pitney Bowes
      • SAS
      • Visual IQ
      • Webtrends
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • Eulerian Technologies
      • SAP
      • Splunk
      • Thunderhead
  • Inclusion and Exclusion Criteria
    • Revenue and New Customers
    • Marketing Focus
    • Software as a Service
    • Basic Capabilities
    • Advanced Analytic Capabilities
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
    • Market Convergence
    • The Need for Integration
    • Category Volatility
  • Market Overview
    • Diversified Software Providers
    • Media Measurement Providers
    • Customer Analytics Providers
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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