Market Guide for Marketing Dashboards


Archived Published: 25 October 2016 ID: G00314627

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Summary

Marketing leaders want to make data more accessible, actionable and available to execution teams, and also relieve analysts of menial data aggregation and ad hoc reporting work. Use this Market Guide to become versed in an emerging class of providers for this use case.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
    • Before You Begin
  • Representative Vendors
    • AppInsights (Formerly Leftronic)
    • Beckon
    • Datorama
    • Domo
    • Dundas Data Visualization
    • Google Data Studio
    • iDashboards
    • Klipfolio
    • Origami Logic
    • Sweetspot Intelligence
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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