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As marketing leaders command more resources to drive revenue growth, they must align strategic initiatives to twin mandates of data-driven intelligence and customer experience. Use insight from Gartner's 2017 Watch List to lead, execute and optimize marketing initiatives in the year ahead.
Table of Contents
- Think and Act Like a Digital Commerce Leader
- Appoint a Chief Content Officer
- Democratize Your Data
- Staff Up and Build Skills
- Build a Data Command Center
- Increase Your Impact by Doing Less
- Learn to Iterate
- Take the Correct Fork in the Mobile Road
- Explore Synchronous Engagements
- Consider the Spoken Word
- Differentiate on Social Impact
- Go Direct to Consumers
- Build Virtual Relationships for Concrete Customer Experiences
- Embrace Account-Based Marketing
- Rationalize and Fully Use Your Technology Stack
- Cultivate Second-Party Data From Your Partners
- Leapfrog to Avoid Marketing Paralysis
- Look Beyond Your Agency of Record
- Move Beyond Standard Segmentation
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