Back to Basics: Four Ways to Optimize Your Email Marketing Content

Archived Published: 01 December 2016 ID: G00319112


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Content functions as the anchor of your email marketing efforts. Without targeted content, your campaigns will invariably fail to resonate. Marketing leaders can achieve meaningful conversations with customers by following the four steps in this research to optimize their message content.

Table of Contents

  • Introduction
  • Analysis
    • Follow the Golden Rule of Email
    • Apply User Insights
    • Move Toward Real-Time Personalization
    • Mobilize Your Content
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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