Syncsort Accelerates Data Quality With Trillium Acquisition Deal


Archived Published: 06 December 2016 ID: G00321440

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Summary

Syncsort will acquire Trillium, accelerating data quality capabilities within its portfolio. Syncsort is familiar with big data use cases, while Trillium customers are used to more broadly applicable data quality solutions.

News Analysis

Event

On 30 November 2016, Harte Hanks announced a definitive agreement through which Syncsort will acquire Trillium Software for $112 million in cash. The sale is subject to regulatory approvals.

Analysis

Syncsort will gain in Trillium a company with strong, stable, enterprise-scale data quality products. Trillium has strong mind share and a solid track record of delivering competitive data quality solutions. Gartner estimates that Trillium has over 1,000 customers for its data quality products. More recently, we have seen notable growth in cloud-based deployments, with an increasing number of customers moving to Trillium's software as a service (SaaS) data quality offering.

Initially, Trillium's data quality products will enable Syncsort to improve its position relative to the overall data management market. Syncsort also gets the opportunity to cross-sell its existing products and services into Trillium's customer base. However, Syncsort's predominant focus on Hadoop and big data means that it will also be targeting use cases and audiences that are much different from where Trillium and data quality demand has historically been focused. The company will need to formalize shifts in product marketing strategy, go-to-market strategy and investments in staff training.

The likely impacts of the deal on Trillium's product and marketing strategies are also unclear, although Syncsort has stated that it will work closely with Trillium's customers and invest in its products. Syncsort is less aware of aspects of data quality that support master data management, business intelligence and analytics through governance. Once the acquisition closes, Syncsort will need to quickly communicate to the market how it will address product synergies and overlapping functionalities (for example, in the case of Syncsort DMX and Trillium Refine).

Syncsort's existing customers and prospects can view this acquisition as positive. It extends Syncsort's information management capabilities through strengthened data quality and data governance functionality for the use cases they encounter. Syncsort's customers can also explore additional use cases. Trillium's customers should demand clarity on a roadmap for pursuing ongoing stand-alone data quality products, as well as plans for integration between the Trillium functionality and Syncsort's data integration tooling.

Recommendations

Syncsort customers:

  • Assess the value of improving data quality in your data integration and big data environments through Syncsort's extended data quality functionality.

  • Review existing data quality solutions to determine if replacing or supplementing them with Trillium solutions will improve data quality capabilities. This also applies to simply adding data quality solutions where none currently exist in the organization.

Trillium customers:

  • Review your existing licensing agreement to discern production, support and maintenance commitments. Seek clarity from your account representative on the time frame for announcements.

  • Review your current data integration approach to determine if there is an opportunity to add Syncsort data integration capabilities.

Prospective customers:

  • Identify the degree to which your use cases can be supported by Syncsort's products and Trillium's products, and seek clarity on timing of the product roadmap post-acquisition.

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