Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
Email merits more attention than this performance-driven workhorse often receives. Marketing leaders can optimize their email programs by following a three-step process that includes better list building and hygiene, refining email content, and using email to strengthen cross-channel connections.
Table of Contents
Step No. 1: Optimize Your List
Step No. 2: Optimize Your Content
Step No. 3: Optimize Your Cross-Channel Connections
- Step No. 1: Optimize Your List
Gartner Recommended Reading