Three Ways to Optimize Your Email Marketing Program

Archived Published: 15 December 2016 ID: G00319022


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Email merits more attention than this performance-driven workhorse often receives. Marketing leaders can optimize their email programs by following a three-step process that includes better list building and hygiene, refining email content, and using email to strengthen cross-channel connections.

Table of Contents

  • Analysis
  • Research Highlights
    • Step No. 1: Optimize Your List
    • Step No. 2: Optimize Your Content
    • Step No. 3: Optimize Your Cross-Channel Connections
  • Gartner Recommended Reading
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