Three Ways to Optimize Your Email Marketing Program


Published: 15 December 2016 ID: G00319022

Analyst(s):

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online

Summary

Email merits more attention than this performance-driven workhorse often receives. Marketing leaders can optimize their email programs by following a three-step process that includes better list building and hygiene, refining email content, and using email to strengthen cross-channel connections.

Table of Contents

  • Analysis
  • Research Highlights
    • Step No. 1: Optimize Your List
    • Step No. 2: Optimize Your Content
    • Step No. 3: Optimize Your Cross-Channel Connections
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more