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Cloud-based SaaS challenges the traditional delivery, sales and service paradigms of software providers. Technology business unit leaders must address new ways buyers consume and value software and the profound implications it has on strategic planning, marketing, selling and servicing customers.
Table of Contents
Top Challenges and How Gartner Can Help
- In what markets should I invest to ensure that my company is competitive, and who should I partner with to expand my options for market growth?
- What does my company need to do to build a successful business model to compete in specific cloud-based SaaS markets and balance the transition from on-premises to cloud?
- How can I ensure product positioning mutually supports the customer experience and the goals of partners and collaborators?
- Top Challenges and How Gartner Can Help
Suggested First Steps
- Suggested First Steps