Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry

Analyst(s): Ellen Eichhorn | Stephen Smith
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Summary
Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners. CIOs have many good choices as they work with colleagues in sales and marketing to identify the best solution.
Table of Contents
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Market Definition
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Market Direction
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Market Analysis
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Customization
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Solution Delivery
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Licensing
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Customization
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Representative Vendors
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Accenture CAS
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Acumen Commercial Insights
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Adesso Solutions
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AFS Technologies
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Anaplan
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Blueshift
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Comarch
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CPGToolBox
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Effectmakers
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Exceedra
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Flintfox International
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IRI
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Kantar Retail Xtel
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Klee Group
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NeoGrid
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Nielsen
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Oracle
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Periscope By McKinsey
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Mindtree (Relational Solutions)
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RI
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Saama
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SAP
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TABS Analytics
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T-Pro Solutions
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UpClear
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Visualfabriq
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Wipro Promax Analytics Solutions
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Accenture CAS
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Market Recommendations
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Gartner Recommended Reading