Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry

Archived Published: 02 February 2017 ID: G00307538

Analyst(s): Ellen Eichhorn | Stephen Smith

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Summary

Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners. CIOs have many good choices as they work with colleagues in sales and marketing to identify the best solution.

Market Definition
Market Direction
Market Analysis
- Customization
- Solution Delivery
- Licensing
Representative Vendors
- Accenture CAS
- Acumen Commercial Insights
- Adesso Solutions
- AFS Technologies
- Anaplan
- Blueshift
- Comarch
- CPGToolBox
- Effectmakers
- Exceedra
- Flintfox International
- IRI
- Kantar Retail Xtel
- Klee Group
- NeoGrid
- Nielsen
- Oracle
- Periscope By McKinsey
- Mindtree (Relational Solutions)
- RI
- Saama
- SAP
- TABS Analytics
- T-Pro Solutions
- UpClear
- Visualfabriq
- Wipro Promax Analytics Solutions
Market Recommendations
Gartner Recommended Reading

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Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry

Analyst(s): Ellen Eichhorn | Stephen Smith

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