Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling


Foundational Refreshed: 19 June 2018 | Published: 07 February 2017 ID: G00318669

Analyst(s):

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online

Summary

The data story — a hybrid form of insight delivery — is gaining traction, offering a more engaging means of communicating findings than traditional reporting or data visualization alone. However, data and analytics leaders should watch for subjectivity when narrative combines with data.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • Self-service analytics users are beginning to use data storytelling techniques to better communicate data findings to decision makers
    • People give more credence to data when it looks good or is "told well," and this can create greater awareness of data and analytics, helping draw decision makers to fact-based management
    • Untutored, the use of data storytelling can mask bias and errors, undermining some business benefits
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 855-515-4486 or contact us

to become a Gartner client.