Magic Quadrant for Digital Marketing Hubs

Archived Published: 14 February 2017 ID: G00299410

Analyst(s): | | | |

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Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • BlueConic
      • Cxense
      • DataXu
      • Eulerian Technologies
      • IBM
      • IgnitionOne
      • Kitewheel
      • Marketo
      • MediaMath
      • Neustar
      • Nielsen
      • Oracle
      • RedPoint
      • Salesforce
      • SAP
      • SAS
      • Sitecore
      • Turn
      • Viant Technology
      • Ysance
      • Zeta Global
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • Acxiom
      • Cake
      • Collective
      • Ensighten
      • Epsilon (Conversant)
      • Experian Marketing Services
      • FIS
      • Google
      • HubSpot
      • Kenshoo
      • Lytics
      • Marin
      • mParticle
      • Pegasystems
      • Rocket Fuel
      • Sizmek
      • Tealium
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
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