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Social marketing management applications are evolving to support social marketing's growing contribution to multichannel marketing and customer experience. Marketing leaders can use Gartner's Market Guide to navigate this dynamic category and identify the tools to best meet their needs.
Table of Contents
Social Marketing Remains a Key Player in Customer Experience and Commerce
Budget Expansion Supports Social Marketing Shifts
Social Marketers Plan Tech Investments to Meet Broadening Demands
More Needs, More Tools?
Dissemination of Social Data and Insights Is Critical
- Social Marketing Remains a Key Player in Customer Experience and Commerce
Marketing Cloud Providers
Social Marketing Suites
- Hearsay Systems
- Sprout Social
Content Marketing Platforms
- Marketing Cloud Providers
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