Market Guide for Social Marketing Management


Archived Published: 17 February 2017 ID: G00296106

Analyst(s): |

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Summary

Social marketing management applications are evolving to support social marketing's growing contribution to multichannel marketing and customer experience. Marketing leaders can use Gartner's Market Guide to navigate this dynamic category and identify the tools to best meet their needs.

Table of Contents

  • Market Definition
  • Market Direction
    • Social Marketing Remains a Key Player in Customer Experience and Commerce
    • Budget Expansion Supports Social Marketing Shifts
    • Social Marketers Plan Tech Investments to Meet Broadening Demands
    • More Needs, More Tools?
    • Dissemination of Social Data and Insights Is Critical
  • Market Analysis
  • Representative Vendors
    • Marketing Cloud Providers
      • Adobe
      • Oracle
      • Salesforce
    • Social Marketing Suites
      • Falcon.io
      • Hearsay Systems
      • Hootsuite
      • Percolate
      • Spredfast
      • Sprinklr
      • Socialbakers
      • Sprout Social
      • Sysomos
    • Content Marketing Platforms
      • NewsCred
      • ScribbleLive
  • Market Recommendations
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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