Market Definitions and Methodology: PCs, Ultramobiles and Mobile Phones


Foundational Refreshed: 01 December 2017 | Published: 17 February 2017 ID: G00323989

Analyst(s): |

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Summary

This market definition guide is the 2017 update on changes in market segmentation, regions, device definitions and technologies for PCs, ultramobiles and mobile phones.

Table of Contents

  • What You Need to Know
  • Introduction
  • Methodology for Buyer Behavioral Rankings
  • Metrics
  • High-Level Definitions and Segmentation
    • Desk-Based
    • Notebook
    • Ultramobile
      • Premium Ultramobile
      • Basic Ultramobile
      • Utility Ultramobile
    • Mobile Phones
      • Premium Phone
      • Basic Phone
      • Utility Phone
    • Mobile OS Definitions
    • Technology Split Definitions
    • Definitions for Business and Consumer Markets
    • Definition of Average Selling Price (ASP)
    • Definition of Installed Base
    • Geographic Segmentation
      • Eastern Europe
      • Emerging Asia/Pacific
      • Eurasia
      • Latin America
      • Greater China
      • Mature Asia/Pacific
      • Middle East and North Africa
      • North America
      • Sub-Saharan Africa
      • Western Europe
    • Market Share Methodology
    • ASP Market Share Methodology
    • Vendor Revenue Profile
    • Forecast Methodology
      • Influencing Factors
      • New Products and Technology
      • Changes in Consumer Behavior
      • Device Adoption
      • Life Cycles
      • Replacements, Transfers and Upgrades
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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