EU Privacy Will Impact Delivery of Your Data Security Product Marketing Messages


Published: 10 March 2017 ID: G00318607

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Summary

Enforcement of the General Data Protection Regulation will strongly impact how enterprises handle and protect EU data. With developments such as Brexit and another e-privacy regulation expected, technology product marketing leaders must change product messaging now to reflect these critical impacts.

Table of Contents

  • Analysis
    • Supporting the Legal Mechanisms for Cross-Border Transfers
    • Supporting Logical Measures for Cross-Border (and Other) Data Transfers
  • Impacts and Recommendations
    • As of 25 May 2018, more stringent privacy legislation laws associated with GDPR will require end users to adjust practices around how privacy is handled
      • Recommendations
    • Increases in information privacy and security budgets driven by anticipated GDPR mandates will give technology product marketing leaders opportunities to assist with compliance
      • Recommendations
    • Given the changing regulatory environment, technology product marketing leaders should steer product innovation/development toward additional privacy compliance
      • Recommendations
  • Gartner Recommended Reading
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